Client work · 2026
Meta Ads for a retail shop
A customer list built before opening day, for a third of the target cost.
Average, all ads-64%
Website sign-up ad-70%
Photo competition ad-83%
TargetActual
- below the target cost per sign-up
- 64%
- below the target cost per sign-up
- new sign-ups in the first 5 days
- 247
- new sign-ups in the first 5 days
- below target on the best ad
- 83%
- below target on the best ad
From the live accounts. Shown as changes and ratios; client spend stays private.
The job
A new shop needed customers lined up before opening day, with a fixed launch budget and a target cost for every sign-up.
The result
Sign-ups cost about a third of the target on average. The best ad, a photo competition, came in at under a fifth of it.
What we built
- Four ad types tested side by side: website sign-up, instant form, local reach and a photo competition
- Budget moved to the cheapest sign-ups as the results came in
- Tracking from ad click to sign-up, so every result has a known source
- A welcome email that goes out the moment someone joins
Let's start working together.
Tell us about your business and your ads. We reply within one working day.