Academy

Learn how good ads are run.

Short, plain-English lessons on Google and Meta ads. Use them on your own account, free.

Tracking

If the count is wrong, Google optimises for the wrong thing. A ten-minute check most accounts never do.

4 min read

Google Ads

A default location setting can spend your budget on people nowhere near you. Here is how to check.

4 min read

Meta Ads

Ads Manager shows dozens of columns. For most small businesses, four of them tell you what you need.

4 min read

Lessons