Client work · 2026
Charlie's Pet Hub
A new pet store with a crowd waiting before the doors opened.
- websites, store and pet food, built and live
- 2
- websites, store and pet food, built and live
- of new sign-ups opened the welcome email
- 41%
- of new sign-ups opened the welcome email
From the live accounts. Shown as changes and ratios; client spend stays private.
The job
Charlie's was opening a new pet store in Hamilton with no website, no list and no way to tell the town it was coming. They needed people through the door on day one.
The result
The list was built before opening day, and every channel, from the websites to the kiosk, feeds it and reports into one place.
What we built
- Two websites: the store and the pet food range
- A launch sign-up with a countdown to opening day
- A welcome email and launch emails to the new list
- Print and an in-store kiosk that feed the same list
- Tracking on every step, so each sign-up has a known source
Let's start working together.
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