Compliance

Google Ads API Use

Last updated: 28 August 2026

About Effective.AI

Effective.AI is a one-person digital marketing practice operated by Tony Xia in Hamilton, New Zealand. We provide search engine optimisation, website design and build, and paid advertising management to a small number of client businesses, primarily in New Zealand. Effective.AI is a sole trader operating under the trading name “Effective.AI”; the legal operator is Tony Xia.

Why we use the Google Ads API

We manage Google Ads advertising on behalf of our clients. To do this consistently across accounts, we operate an internal tool that connects to the Google Ads API. The tool is used only by Effective.AI. Our clients do not have access to it, and it is not sold, licensed, or made available to any third party.

How the tool uses the API

The tool connects to client Google Ads accounts that are linked to our Google Ads manager account with the client's authorisation, and to our own Google Ads account. Through the API it:

  • Creates and structures campaigns, ad groups, keywords, and ads, including geographic and language targeting, budgets, and bidding strategies.
  • Edits, pauses, enables, and removes campaigns, ad groups, keywords, and ads as part of ongoing optimisation.
  • Retrieves performance data (impressions, clicks, cost, conversions, and related metrics) at account, campaign, ad group, and keyword level for client reporting.
  • Generates keyword ideas and historical search-volume, competition, and bid estimates using the Keyword Plan services, to inform both paid campaign planning and our clients' SEO strategy.

Scope and access

  • The tool is for internal use by Effective.AI only.
  • It operates on Google Ads accounts we manage for clients under our manager account, and on our own account.
  • Access is authenticated through OAuth using credentials held by Effective.AI. No client or end-user login is provided.
  • We request only the access required for the functions described above.

Compliance

Our use of the Google Ads API complies with the Google Ads API Terms and Conditions and the Required Minimum Functionality policy. We do not use the API to offer a self-service platform, to resell Google Ads inventory, or to provide API access to third parties.

Contact

Google Ads API enquiries: Tony Xia, tony@effective-ai.xyz
Effective.AI, Hamilton, New Zealand