Digital marketing
Google Ads.
Search ads are the closest thing to a customer asking for you by name. We make sure your ads show for the right searches, in the right places, and that every dollar is chasing work you actually want.
Who it is for
For NZ businesses that already run Google Ads and suspect money is leaking, and for those ready to start but who would rather not learn the platform themselves.
What is included
- Keywords chosen from real search data
- Location targeting that matches where you work
- Wasted spend cut: bad search terms, wrong cities, weak ads
- Budget moved to the campaigns that bring in work
- Plain-English reports on what changed and why
We manage Google Ads through an internal tool built on the Google Ads API. How we use the Google Ads API.
Recent wins
- Google Ads
-16%
cost per quote request
Multi-region service franchise, vs the 30 days before we started, on 4% less daily spend.
- Google Ads
-56%
cost per lead in one region
After we found an ad for another city running there.
- Google Ads
+14%
quote requests per day
On slightly less budget, in the first month.
- Google Ads
-74%
cost per lead in a weak region
Budget moved to where it earned more.
Real results from client accounts, September to October 2026. Names hidden for privacy. Results depend on the business, market and season.
How we work
Four steps, repeated. Every change is measured, so you always know what your money is doing.
- 01
Audit
We go through your ad accounts, tracking and website: what is running, what it costs, and what is broken or missing.
- 02
Analyse
We work out where your sales really come from, where money is leaking, and which opportunities you are not reaching yet.
- 03
Report
You get a clear, plain-English report: what we found, what we recommend, and what each change should do. You decide.
- 04
Action
We make the approved changes, track the results and report back. What works gets more budget. What does not gets cut.
Questions about Google Ads
Do you keep my account or start fresh?
Usually we keep it. Its history helps Google learn. We audit it first, then fix or rebuild whatever is not pulling its weight.
What do you fix first?
Tracking, so every lead is counted properly. Then the waste: search terms that do not fit, ads showing in the wrong places, and budget sitting on campaigns that do not bring in work.
Does it work with a small budget?
Yes. A small budget makes every dollar matter more, which is where careful management pays off. If your budget is too small to get a useful result, we will tell you.
Let's start working together.
Tell us about your business and your ads. We reply within one working day.