Terms of Use

1. Who we are

This website, effective-ai.xyz, is operated by Tony Xia, trading as Effective.AI, a New Zealand registered sole trader business (NZBN 9429053941343) based in Hamilton, New Zealand. In these terms, “we”, “us” and “our” mean Effective.AI, and “you” means anyone using this website.

2. Acceptance

By accessing or using this website, you agree to these Terms of Use and our Privacy Policy. If you do not agree, do not use this website.

3. Business use

This website and our services are intended for businesses. By submitting an enquiry or engaging us, you confirm that you are acting for the purposes of a business. To the extent permitted by law, the Consumer Guarantees Act 1993 does not apply, and you agree that it is fair and reasonable for sections 9, 10, 13 and 14(1) of the Fair Trading Act 1986 not to apply, to your use of this website or our services.

4. Our services

Everything on this website describes our services in general terms and is not an offer. Any work we do is provided under a separate written agreement, which sets out the scope, price, and terms. If that agreement conflicts with these terms, the agreement applies.

Results shown on this website are real results for specific clients, over the periods stated. They are not a promise that you will get the same result. Results depend on many factors outside our control, including your business, your market, and third-party platforms such as Google and Meta. We do not guarantee any particular result, ranking, lead volume, or return.

5. No professional advice

Content published on this website, including articles, descriptions, case studies, and AI-assisted material, is for general information only. It may contain errors or be out of date. It is not financial, legal, tax, technical, or other professional advice. Do not act on anything published here without obtaining professional advice for your situation.

6. Enquiries

Submitting an enquiry does not create a client relationship or oblige either of us to proceed. Please give accurate information. Do not send confidential or sensitive information through the website until we have a written agreement in place.

7. Lab pages

Pages under /lab are concept designs and prototypes that show the kind of work we do. They may show the names or branding of other businesses. They are not those businesses' official websites, they do not make offers on their behalf, and any prices, products, or promotions shown are illustrative only.

8. Client app

The client app linked from this website is available only to authorised client users. Your use of it is governed by your agreement with us. Keep your sign-in details confidential and tell us straight away if you think they have been compromised.

9. Intellectual property

All content on this website, including text, design, structure, and branding, is owned by or licensed to Effective.AI unless otherwise stated. You may not reproduce, distribute, or adapt any part of this website without our written permission. Third-party names and trade marks, including Google, Google Ads, Meta, Facebook, and Instagram, belong to their owners. Their use here does not mean those owners endorse us.

10. Acceptable use

You may use this website for lawful purposes only. You must not:

• transmit harmful, unlawful, or deceptive content;
• scrape or extract data by automated means, except for search engines and other crawlers that follow our robots.txt file;
• probe, test, or bypass the security of this website, or interfere with how it works;
• submit false or misleading enquiries; or
• impersonate Effective.AI or any person associated with us.

11. Availability

We try to keep this website available and accurate, but we do not guarantee that it will be uninterrupted, error-free, or free of viruses or other harmful components. We may change, suspend, or remove any part of it at any time without notice.

12. Disclaimer

To the maximum extent permitted by law, this website and its content are provided “as is”, and we exclude all warranties, guarantees, and representations, whether express or implied, including about accuracy, completeness, and fitness for purpose.

13. Limitation of liability

To the maximum extent permitted by law:

• we are not liable for any indirect or consequential loss, or for any loss of profit, revenue, business, opportunity, goodwill, or data, arising from your use of this website, however it is caused (including by negligence);
• our total liability to you for any claim arising from your use of this website is limited to NZ$100; and
• our liability for services we provide is governed by the written agreement for those services.

Nothing in these terms limits any liability that cannot be limited or excluded by law.

14. Indemnity

You agree to indemnify us against any loss, cost, or claim arising from your breach of these terms or your misuse of this website.

15. External links

This website may link to third-party websites. We are not responsible for their content, accuracy, or practices.

16. Changes

We may update these Terms of Use at any time. The current version is always published on this page. If you keep using the website after a change, you accept the updated terms.

17. General

If any part of these terms is found to be unenforceable, the rest continues to apply. If we do not enforce a right straight away, we have not given it up. These terms are governed by the laws of New Zealand, and the New Zealand courts have exclusive jurisdiction over any dispute arising from them.

Contact

Tony Xia, Effective.AI (NZBN 9429053941343), Hamilton, New Zealand
privacy@effective-ai.xyz