Client work · 2026
A national NZ business
More quote requests from about the same Google Ads spend.
Quote requests+21%
Spend+4%
Cost per job-14%
BeforeAfter
- cost per job, fortnight on fortnight
- -14%
- cost per job, fortnight on fortnight
- quote requests on 4% more spend
- +21%
- quote requests on 4% more spend
- cost per lead in one region after one fix
- -56%
- cost per lead in one region after one fix
- cost per lead in the weakest region
- -74%
- cost per lead in the weakest region
From the live accounts. Shown as changes and ratios; client spend stays private.
The job
A national home services business ran Google Ads for franchises across New Zealand. Some regions were cheap, some were burning money, and nobody could say which.
The result
Cost per job fell and quote requests rose without adding budget. Every change is logged, so the owner can see what moved the number.
What we built
- A full audit of every campaign, region by region
- Fixed an ad that had been showing the wrong city for six months
- Rebuilt a region whose cost per job had blown out
- Moved budget from the weakest regions to the ones that convert
- Cut wasted searches with a shared negative keyword list
- A weekly report that shows cost per job by region
Let's start working together.
Tell us about your business and your ads. We reply within one working day.