Ad Health Check

Are your ads working, or just spending?

Eight yes-or-no questions about your Google or Meta ads. Your score and the top three fixes update as you answer. It takes two minutes and nothing you tick is sent anywhere.

The check

  1. Do your ads count real enquiries or sales as conversions?

    Not just clicks or page views. A form sent, a call made, a purchase.

  2. Do you know which ad leads turned into paying customers?

    Even a rough tally in a spreadsheet counts.

  3. Have you read your Google search terms report in the last 30 days?

    The list of what people actually typed before they clicked your ad.

  4. Do you block searches you don't want with negative keywords?

    For example "free", "jobs" or a service you don't offer.

  5. Does each ad send people to a page about the exact thing it offers?

    Not just your home page. And it works well on a phone.

  6. Does most of your budget go to the campaigns that bring the most leads?

    Rather than split evenly, or left the way it was set up.

  7. Do your ads only show in the areas you actually serve?

    Check the location setting is "people in", not "people interested in".

  8. Does someone check the ads and act on what they see every week?

    Looking at results and changing something, not just paying the bill.

Want us to do the fixes?

We set up the tracking, clean up the account and run it every week, so you can get back to your business.

Talk to us